Archive for the Author: Leigh Woolard

3 Reasons Why Your Adverts Are Not Converting

Posted By Leigh Woolard November 15th, 2019 Posted in Arrow Digital
Ads can go wrong and underperform. It’s all part of the testing and scaling process.   These are 3 main reasons your ads are not converting.   Your Offer - Is your offer compelling? Does it offer a solution or does it solve a problem?Don’t do what most busi
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If you spend £1 on an ad and make £2 back you will never have to worry about your business again.

Posted By Leigh Woolard October 25th, 2019 Posted in Arrow Digital
Over 13 years of working with brands and entrepreneurs on their online marketing the standout difference I see why some succeed and others don’t is their belief about Marketing.   Marketing principles haven’t changed in over 100 years.  You still have to understand your market to be
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The importance of increasing your average order value

Posted By Leigh Woolard October 14th, 2019 Posted in Arrow Digital

The importance of increasing your average order value (AOV)

  Many businesses get stuck with Facebook Ads focusing on Cost Per Acquisition (CPA), the cost to acquire a customer.   I’m often asked when auditing an account ‘how can I get my cost down. Facebook is getti
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The Number 1 Way To Attract New Customers On Facebook and Instagram

Posted By Leigh Woolard October 8th, 2019 Posted in Arrow Digital
💰 If you sell online and build an email list each day you are sitting in a gold mine 💰   The number 1 way to build an insanely profitable business is by uploading that list to Facebook and Instagram and creating adverts.   This gives you the ability to retarget all the cu
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𝗛𝗼𝘄 𝗧𝗼 𝗚𝗲𝘁 𝗔 𝟵 𝘅 𝗥𝗲𝘁𝘂𝗿𝗻 𝗢𝗻 𝗬𝗼𝘂𝗿 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗶𝗻 𝟯𝟬 𝗗𝗮𝘆𝘀

Posted By Leigh Woolard September 17th, 2019 Posted in Arrow Digital
To run profitable Facebook Ad campaigns it is important to understand how to test your audiences and then increase your campaigns reach to get a healthy ROAS (Return on ad spend) and make profit from your advertising.   This example is great for any Ecommerce business looking to get next level returns for their ecom campaigns in 30 days.  Often on the internet you will see examples with huge spends and huge returns in dollars $$$.  These can be off putting and don’t show you the important part of making the early steps to get your campaign in momentum.  Once you do this then you can look to increase your spend and reach those big numbers.   This ecommerce example is for a business with products for £100 and under based on 30 days result
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When selling online are you everywhere your target customers are?

Posted By Leigh Woolard September 6th, 2019 Posted in Arrow Digital
Omnipresence means being everywhere. Not everyone is comfortable with that or knows how to. It is crucial for success online today to stand out.   Dwayne Johnson ‘The Rock’ is an example of omnipresence. He has been in the WWE, kids films and action films sometimes both running at the
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𝗪𝗵𝘆 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗘𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗼𝗲𝘀 𝗡𝗼𝘁 𝗪𝗼𝗿𝗸 𝗔𝗻𝗱 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗦𝗵𝗼𝘂𝗹𝗱 𝗗𝗼 𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗧𝗼 𝗦𝘂𝗰𝗰𝗲𝗲𝗱 𝗢𝗻𝗹𝗶𝗻𝗲

Posted By Leigh Woolard August 20th, 2019 Posted in Arrow Digital

If you are selling a product online for £40/$50 or above below is an example why you should not discount your amazing ecommerce product at the front of your website. (drop shippers or lower priced items the below does not necessarily apply)

 

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Do This To Build An Engaged Audience And Grow Your Customer List

Posted By Leigh Woolard August 14th, 2019 Posted in Arrow Digital
By being consistent with your content and Facebook adverts I guarantee you will build a better customer list and growth in sales every month.   For example we took over a campaign for a business with proven products. The campaigns focus was setup to sell and discount offer on every advert
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Why Your Customers Are Tuning Out From Your Adverts

Posted By Leigh Woolard June 19th, 2019 Posted in Arrow Digital
The more you know about your product the harder it is for you to imagine what it’s like to not have it. This is the position your customers are in before purchasing from you. We always start here when taking over ads for entrepreneurs and brands. It is very common they are not talking to their
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