Chapter One Childcare

Chapter One Childcare

Chapter One Childcare is a chain of fantastic nurseries based in Edinburgh, North Yorkshire and now in Oman. They have been providing warm, nurturing and challenging environments for children aged between 3 months to 5 years, for more than a decade.


Goals and Objectives

Our goal for Chapter One Childcare was to create a full online presence, utilising social media advertising to increase the visibility of their brand, fill all the nursery places and recruit the right staff.

Our objective is to ensure we were gaining the highest amount of conversions we can through paid Facebook & Instagram advertising both in the UK and Oman, generating more leads and visits to the nurseries for the lowest cost.


Our Solution

We began working with Chapter One Childcare in 2010 in other forms of online advertising.  Since 2016 social media has dramatically increased their targeting ability and exploded the growth of the Chapter One Group. Facebook and Instagram ads allow us to target Chapter One Childcare’s  ideal audience and gives us the ability to target specific demographics (i.e. pregnant or parent of a young child) in areas near to the nurseries.


The campaigns continually drive traffic to their website, generate new leads and visits to the nurseries and with continuing conversion optimisation their campaigns get a great return on investment.


On the back of the success in the UK we have been able to help them in 2018 expand into international markets with more planned in 2019.



“I worked with other agencies before Arrow Digital and just never seemed to get the results.  From 2016 they have helped grow our business online through social advertising and expand international. Every campaign they run for us has a positive impact on many areas of our business. I love working with Emily & Leigh because they do what they say they are going to do.”

Diane Gillam – Entrepreneur – Chapter One

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