Silver Cross

Silver Cross

Paid Search, Organic Search

Silver Cross is a 135 year old global nursery brand dedicated to providing the best start in life.


Goals & Objectives


Arrow Digital began working with Silver Cross in 2010. Although a well-known brand, you could only find them on the search engines for 1 keyword other than variations on their own brand name. The objective was to increase the number of keywords they ranked for on Google and bring new prospects to the business. The goal was to increase sales via their e-commerce website.


Our Solution


Using competitor research and data captured through a targeted PPC campaign we built a list of popular search terms for us to initially focus on. From this we were able to make adjustments to content on the landing pages to provide valuable information to the search engines as well as visitors to the site. This combined with a structured link building strategy resulted in the growing success of Silver Cross across the search engines and ultimately improved product sales.




  • 32 1st page rankings for keywords in the first 12 months. (Including top level competitive keywords)
  • Top 3 ranking for the competitive keyword ‘Prams’.
  • 47% increase in sales via keywords.


“Arrow Digital have been a driving force behind the online success of Silver Cross’ brand online. Since 2010 we have increased rankings across all targeted keywords resulting in a 200% growth in traffic to our website.”


Alan Halsall, Chairman

Silver Cross UK

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