To run profitable Facebook Ad campaigns it is important to understand how to test your audiences and then increase your campaigns reach to get a healthy ROAS (Return on ad spend) and make profit from your advertising.
This example is great for any Ecommerce business looking to get next level returns for their ecom campaigns in 30 days. Often on the internet you will see examples with huge spends and huge returns in dollars $$$. These can be off putting and don’t show you the important part of making the early steps to get your campaign in momentum. Once you do this then you can look to increase your spend and reach those big numbers.
This ecommerce example is for a business with products for £100 and under based on 30 days results.
Like most entrepreneurs felling frustrated the campaign was not attracting enough sales to justify the marketing investment. About to throw the towel in on Facebook ads we were offered to run an audit, look over the campaign and explain some of the issues. I guarantee if your campaign is not working how you want then you will have one or all of these issues. It is the most common examples we see:
- Too many audiences were being targeted and run for too long, successful or not successful
- Too many Ad running that were costing and not converting.
- There was no scaling/increasing when an audience was converting to maximise profit
This is machine gun style Facebook advertising and done by people without experience. Facebook uses machine learning and wants to deliver your target audience the best results. They also want to deliver you the best converting traffic. Did you know Facebook tracks how active its users are with purchases online? So if someone fits the characteristics of your ideal audience and uses the internet to make purchases Facebook will deliver your advert. A campaign setup wrong will only deliver the wrong audiences who don’t end up purchasing your products. You end up spending your marketing budget targeting tire kickers and confusing Facebook’s pixel that tracks all the activity of your campaign.
To have success you need to:
- Run audience testing over 7 days
- Test out 3 different ad creatives
- Once you have your converting audience test your ad copy and creatives further
- Scale/increase the best converting traffic
If you are an ecommerce entrepreneur and want more sales and reach out of your Facebook ads campaigns, watch this training which has been developed working with brands such as Mercedes AMG F1, Silver Cross and more. www.arrowdigitalagency.com
This works for any online transaction from luxury ecommerce products, skincare, holiday experiences, hotel room bookings and more.