Omnipresence means being everywhere. Not everyone is comfortable with that or knows how to. It is crucial for success online today to stand out.
Dwayne Johnson ‘The Rock’ is an example of omnipresence. He has been in the WWE, kids films and action films sometimes both running at the cinema at the same time. He is all over the TV and social media motivating or entertaining his audience (156 Million Follwers) which grows every day. This has led to him being one of the highest paid actors. People love him and he has built a huge personal brand with huge value to him and his audience. Keep in mind he started at 0 like everyone else.
YOU don’t need to be ‘everywhere’ like this however you do need to be everywhere your target audience is.
I was discussing this with an e-commerce client as we look to scale their campaigns and be everywhere their target audience is online. You need to sit with your team or someone who can help you figure out how to be everywhere your target audience is.
Is it Facebook, Instagram, LinkedIn, Snapchat, Facebook group’s etc?
Brainstorm how you can you be omnipresent to your target audience so you can grow sales for your brand or business.